With today’s technologies it is easier than ever to increase brand awareness. Below are 5 ways that are common practice for many successful businesses.
Website
A website is a great marketing asset that will act as your store front. If done properly, it will attract, inform, and build trust within it’s visitors. A great website will generate new sales leads and help to convert them into paying customers. In order to increase the traffic to a website we recommend strong SEO built into the website itself. This will help with the website’s search ranking with websites like google, yahoo and Bing. Under The Brand Marketing incorporates SEO practices into all the websites it designs. Feel free to contact us if you wish to learn more about our services.
Social Media
Regular organic social media marketing will help increase brand awareness and traffic to your website. There are many social media platforms to choose from such as Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, TikTok, Dribble, Houzz, and more. Which social platforms your company utilizes depends heavily on where your target audience can be found. Social media is an exceptional tool for brand storytelling in that you can keep your audience updated regularily with what your company is up to, great for building brand loyalty.
Social media content is a great avenue for attracting the right clientele to your business as it can directly target towards your ideal client if done properly.
Content Marketing
Creating valuable and engaging content that appeals to your target audience is a great way to increase brand awareness. This can include blog posts, infographics, videos, podcasts, etc. The key is to stay consistent with your brand identity.
Paid Advertising
Running paid advertising campaigns on various platforms including Google Ads, Meta and You Tube can help you reach a wider audience and increase brand awareness quicly.
Influencer Marketing
Partnering with influential people in your industry can help you reach a wider audience and increase brand awareness.
Event Marketing
Hosting or participating in events such as trade shows, product launches, local events and meet-ups can help build your community, increase brand awareness and reach a targeted audience.
Referral Program
Referral programs are inexpensive and easy to impliment. An example of a referral program may be each time someone refers a paying customer you pay the referring person a fee, say $10 or $100, depending on the price of the product or service being purchased. Instead of a monitary value a referral program may be a gift, gift card or discount on future purchases. Either way, by providing your customers with a referral program and good customer service you will not only build brand loyalty but also new business as well.
Professional Advice
There are so many ways to provide professional advice to build brand awareness and position you as an authority within your industry. This may include speaking on a industry influencers podcast, writing an article for an industry influencers blog, writing an article for a reputable magazine or new outlet. The important things to remember here is make sure your content is reliable, appropriate and that your business is referenced along with your contact information so that listeners or readers can find you if they want to know more.
Native Ads
Native ads blend into the websites or program that they are featured in. They will look organic in nature but should state that they are an ad. Good practice is to state a problem or solution that visitors will relate to in order to attract them to click on the ad. When the ad is clicked on it will take them to an article related to the subject from the ad. This is a great way to build traffic to your website and promote brand awareness.
No matter which avenue or avenues you choose to build brand awareness it is always important to remain professional and stay true to your brand identity. If you wish to learn more about the information listed above don’t be shy, drop us a line we would love to hear about any future projects you may be working on and how we may help.
“Are you ready to take your business to the next level? Our marketing agency, located in Kelowna BC work with clients from all over, are here to help! With our expertise in digital marketing, we can help you reach a wider audience, build your brand, and increase your revenue. Don’t wait any longer to achieve your business goals – contact us today to schedule a consultation and learn how we can help you grow your business!”
