At Under The Brand Marketing, we partnered with Bennison Construction Group Ltd. from 2008 – 2019 to transform their business from a general contractor into a premium renovation brand known for quality, reliability, and professionalism. Over the course of more than a decade, we developed and executed a comprehensive marketing strategy that positioned Bennison to attract high-end clients, secure consistent contracted work, and eliminate the challenges of unreliable or underpaying customers.
Our work began with identifying Bennison’s ideal target market and crafting a brand strategy tailored to resonate with that audience. From there, we built a cohesive brand identity and executed across multiple touchpoints, including:
- Brand Strategy & Development
- Logo, Stationery, and Merchandise Design
- Clothing & Vehicle Signage Design
- Photography & Videography
- Website Design & SEO Optimization
- Social Media & Magazine Advertising
- Sales Funnel & Sales Strategy
- Customer Service, Warranty & Review Programs
- Customer Loyalty Program
- Google Analytics Integration
